Filipino hip hop and Nationalistic Rap

In 1990, he released the groundbreaking album Yo!, the first commercially released Filipino rap album. Yo! included several popular singles such as "Mga Kababayan" (My Fellow Countrymen), "Gotta Let 'Cha Know", "Cold Summer Nights" and "Man From Manila". With tracks that featured politically conscious and thought-provoking rhymes in both English and Tagalog, Yo! was a big success and helped catapult Filipino hip hop from underground to mainstream status. It also marked the birth of Makabayang (Nationalistic) rap in Filipino hip hop.

In 1992, Francis Magalona released Rap Is FrancisM (1992). With tracks addressing the various cultural and social problems that plagued his country such as drug addiction in "Mga Praning" (Paranoids), political instability in "Halalan" (Elections) as well as the detrimental effects of a colonial mentality in "Tayo'y Mga Pinoy" (We Are Filipinos), the record's complexity and conscious message quickly earned it its classic status and became the standard by which future albums of the genre were to be compared. This album helped tag Magalona as one of the most politically conscious voices of his generation.